African campaign platform


Role: Architect, Technology Advisor

Company: An African presidential campaign

When: 2012

Throughout 2012, I was involved in designing a campaign platform for a presidential campaign in Africa.

This platform will be the first SMS-based fully integrated campaign platform in Africa and will tie together the campaign website, Facebook page, supporter databases, and communication.

I completed the initial research and functional requirements for the project which included the following features:

  • Core centralized supporter database
  • SMS platform for communicating with supporters and collecting information
  • Campaign metrics module for important statistics at a glance
  • Landing page Creator for campaigns with automated A/B testing
  • Gamification tied into a dynamic custom Facebook page front end


About the author

Jeremy Tunnell
By Jeremy Tunnell


I am a startup founder, investor, mentor, and zouk dancer.
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